The ‘sneha yatra (journey of love)’, an outreach programme the Kerala BJP started in 2023 during festivals, has found many takers among the state’s Christians. The season’s greetings messages and party leaders swinging by bishops’ houses impressed many of the ‘politically neutral’ faithful, giving the BJP its first Lok Sabha MP from Kerala, superstar Suresh Gopi, elected from Thrissur where the church holds much clout.
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