It’s now the time of year for the THV11 Summer Cereal Drive benefiting the Arkansas Foodbank! Here’s how you can donate.
LITTLE ROCK, Ark. — Summertime is just around the corner, and that means the THV11 Summer Cereal Drive, one of Arkansas’s largest and best-known hunger relief initiatives, is now in its 25th year.
Anyone interested in donating to the cereal drive can do so through June 27, 2025. This year we’ll be going to more locations than ever before!
We’ll be going to 25 different locations as part of the 25th anniversary!
Here’s what to know about the THV11 Summer Cereal Drive:
Each year, THV11 teams up with the Arkansas Foodbank to help feed kids in Central Arkansas who would otherwise go without breakfast during summer break.
To help those in need, the THV11 Summer Cereal Drive was started in 2000 by Chief Meteorologist Tom Brannon, the THV11 team, and the Arkansas Foodbank.
Since that time, over 4 million boxes of cereal have been donated thanks to Arkansans like you.
Now, we want your help to make this the best year yet!
“Whether you donate $5, $500, or $5,000, I just want you to be a part,” explained Tom Brannon.
For the 25th anniversary, we’re going big! This year, our goal to meet has been set at 500,000 boxes of cereal.
When is the summer cereal drive?
The drive runs each summer through Friday, June 27, 2025.
How do I register my team?
Register your team here. And yes, you can even register as an individual!
This year, we have made some changes to our team divisions:
Division 1: Organizations with 1 – 50 Employees
Division 2: Organizations with 51 – 249 Employees
Division 3: Organizations with 251 + Employees
Division 4: Church, Civic, Individual, or Family Teams
Division 5: Youth
Division 6: Schools, Colleges, School-Sponsored Clubs
Division 7: Non-Compete
Once you or your team captain has signed up, you will be emailed to set up your online fundraising page. You can also raise monetary funds or cereal boxes.
*Please review the Team Captain Playbooks for more information and ideas on how to have fun and make an impact this Summer Cereal Drive.
What counts as a box of cereal?
You can donate any non-perishable, nutritious, and kid-friendly breakfast items like cereal, instant oatmeal, granola bars, toaster pastries, etc.
Who is able to donate?
Anyone who is interested can make a donation!
How can I donate to the THV11 Summer Cereal Drive?
Drop off cereal at any one of our community locations below or at a local Shop and Drop location.
Make a monetary contribution online by clicking here — $1.00 = 1 box of cereal.
Register your team here to participate in the drive for a little friendly competition! See details below.
When is the THV11 Summer Cereal Drive kickoff breakfast?
The THV11 Summer Cereal Drive kickoff breakfast will be in the THV11 Weather Garden on Friday, May 2, 2025, from 8:30 a.m. to 10:00 a.m. during The Vine.
THV11 live community locations:
Drop off cereal or monetary donations between 6:30 a.m. and 12:30 p.m.
Community Sites – 25th Anniversary World Tour
For all Mini Community Sites, we will be on-site at the first location from 6:30-10:30 a.m, and we will be on-site at the second location from 11:00 a.m.-12:30 p.m.
Mini-Locations:
• June 2 – Maumelle (6:30 a.m. – 10:00 a.m.) and Sherwood (11:00 a.m. – 12:30 p.m.)
• June 3 – Lonoke (6:30 a.m. – 10:00 a.m.) and Carlisle (11:00 a.m. – 12:30 p.m.)
• June 4 – Jessieville (6:30 a.m. – 10:00 a.m.) and Hot Springs Village (11:00 a.m. – 12:30 p.m.)
• June 5 – Clinton( 6:30 a.m. – 10:00 a.m.) and Greenbrier (11:00 a.m. – 12:30 p.m.)
• June 6 – Arkadelphia (6:30 a.m. – 10:00 a.m.) and Malvern (11:00 a.m. – 12:30 p.m.)
• June 9 – Cabot (6:30 a.m. – 10:00 a.m.) and Jacksonville (11:00 a.m. – 12:30 p.m.)
• June 10- Conway (6:30 a.m. – 10:00 a.m.) and Mayflower (11:00 a.m. – 12:30 p.m.)
• June 11 – Searcy (6:30 a.m. – 10:00 a.m.) and Bald Knob (11:00 a.m. – 12:30 p.m.)
• June 12 – Vilonia (6:30 a.m. – 10:00 a.m.) and Beebe (11:00 a.m. – 12:30 p.m.)
• June 13 – Russellville (6:30 a.m. – 10:00 a.m.) and Morrilton (11:00 a.m. – 12:30 p.m.)
For all Traditional Community Sites, we will be on-site from 6:30 a.m.-12:30 p.m.
Traditional Locations:
• June 16 – North Little Rock
• June 17 – Hot Springs
• June 18 – Benton/Bryant
• June 19 – Pine Bluff
• June 20 – Little Rock
When is the last day to drop off donations?
Final donations can be made to the Arkansas Foodbank on Friday, June 27, 2025.
When is the Breakfast of Champions at the Arkansas Foodbank?
The Breakfast of Champions will be at the Arkansas Foodbank located at 4301 W 65th St on Friday, July 18, 2025, from 9:00 a.m. to 10:00 a.m. and will be broadcast live on The Vine.
The post What to know about 25th Annual THV11 Summer Cereal Drive appeared first on World Online.
