Cowboy Carter’s monumental effort was an ode to the cover of Beyoncé’s Grammy-winning 2024 country album, on which she holds an American flag atop a white horse named Reneigh. The competitor, local queer party promoter Wild West, took third place last year and wasn’t about to go down without a fight. “I realized, ‘OK, I have to step it up if I’m going to win this crown of thorns,’” he said immediately prior to Sunday’s contest.
West bought the bison for an unspecified price through Facebook Marketplace. The seller, a Fresno resident, had it in their front yard. To give it a glittering glow-up, West brought it to the Parade Guys, who build floats for San Francisco Pride, Lunar New Year, and other city parades. They put in an untold number of hours to bring his vision to life, he said.
The son of a Southern Baptist minister from rural Appalachia, West brought the crowd to its feet with a thunderous ovation, stating his intention to reclaim Christianity just as Beyoncé had reclaimed country music. “If we acted more like Christ would like and less like Christian nationalists, our country wouldn’t be as fucked up as it is!” he shouted into the mic.
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