Vice President Harris’s campaign is adding four strategists to expand its Latino voter outreach.
The campaign is onboarding Alida García, Jorge Neri, Nathaly Arriola Maurice and Jess Morales Rocketto, a group that combines advocacy, national campaign and White House experience.
“With less than 60 days left until election day, the Harris-Walz campaign is entering a more aggressive phase on the campaign trail and bolstering existing efforts to earn the Latino vote,” said Harris-Walz campaign manager Julie Chavez Rodriguez.
García served as a senior adviser for migration in the Biden White House, as director of coalitions for FWD.us, an immigration advocacy group and as national deputy Latino vote director for former President Obama’s reelection campaign in 2012.
Garcia, named a “queenmaker” by San Francisco magazine in 2019, led Latinos for Kamala Harris in 2010, during Harris’s first race for attorney general of California.
Chicago native Neri, a former senior adviser to President Biden and an Obama White House alum, was an organizer in Nevada in the 2012 campaign, state director in Nevada for then-Democratic presidential nominee Hillary Clinton’s 2016 campaign and previously an immigration and labor advocate in the Midwest.
Arriola Maurice is a strategist who has focused on increasing Latino presence in media, also a veteran of the Biden and Obama White Houses. Maurice also has a Nevada connection: she served as a senior adviser to former Senate Majority Leader Harry Reid (D-Nev.).
Morales Rocketto is an advocate and media entrepreneur whose company, the Latino Media Network, in 2022 engineered a $60 million deal to buy 18 Hispanic-serving radio stations.
Morales Rocketto is in charge of “moonshots” at Equis, a research and polling firm focused on Latinos. She serves and has founded a series of advocacy groups, focusing on issues ranging from immigration to domestic workers’ rights.
She is a veteran of the Obama 2012 and Clinton 2016 campaigns, where she worked on digital organizing.
“Garcia, Neri, Morales Rocketto, and Arriola are battle-tested campaign operatives who will play leading roles in reaching and turning out Latino voters. Their expertise will be critical in helping us elect Vice President Harris and Governor Walz to fight to deliver for Latinos and our families,” said Chavez Rodriguez.
The post Harris campaign adds senior Hispanic consultants appeared first on World Online.