It is Red Cup Day at coffee giant Starbucks, an unofficial holiday for java fans who enjoy discounts and rewards.
Here’s how it works: Stop by a participating Starbucks store on Thursday and get a free, 16-ounce holiday-themed reusable red cup when you purchase one of the coffee chain’s special seasonal drinks.
Eligible beverages include:
Apple Crisp Nondairy Cream Chai Tea Latte
Apple Crisp Oatmilk Macchiato
Apple Crisp Oatmilk Shaken Espresso
Caramel Brulée Latte
Chestnut Praline Latte
Cran-Merry Orange Refresher
Cran-Merry Lemonade Refresher
Cran-Merry Drink
Gingerbread Oatmilk Chai
Hot Chocolate
Pecan Crunch Oatmilk Latte
Peppermint Hot Chocolate
Peppermint Mocha
Peppermint White Hot Chocolate
Pumpkin Cream Chai Tea Latte
Pumpkin Cream Cold Brew
Pumpkin Spice Latte
Salted Pecan Crunch Cold Brew
Sugar Cookie Almondmilk Latte
White Hot Chocolate
What do you get other than a free cup?
Customers who bring in their red cups to Starbucks locations receive a $.10 discount on their orders. Starbucks Rewards members who use the Starbucks app to order drinks get 25 bonus Stars, which are valued up to $1, according to Starbucks. The coffee giant notes that customers can bring in any kind of reusable cup to redeem the discounts.
Starbucks added that it encourages customers to use reusable cups to help it achieve its stated goal of reducing waste by 50% by 2030.
The promotion is also a way to drive foot traffic to the company’s stores as some consumers appear to be losing their taste for its brand of joe. The retailer launched its signature Pumpkin Spice Latte beverage earlier than ever this year, amid slowing traffic in stores and a dip in sales.
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