Retro futuristic styling defines Jisoo’s latest collaboration with London-based fashion house Self-Portrait, where the Blackpink star channels vintage glam through a futuristic lens in the brand’s pre-fall 2025 campaign. Shot by Drew Vickers in Seoul, the visuals blend nostalgia and innovation, placing Jisoo in imagined, AI-generated backdrops inspired by the vibrance of the Swinging ’60s.
Titled ‘Dreams of Past Lives,’ the campaign contrasts hyperreal fashion with surreal landscapes, featuring key looks such as a nylon windbreaker with gingham, a laced blouse with a beaded denim skirt, and a crisp white minidress paired with a bow basket bag. It’s a creative exploration of time, identity, and style — a perfect match for Jisoo’s multifaceted appeal.
Founder Han Chong emphasized the role of AI not as a replacement but as a tool to create new visual worlds, reflecting a collection that is ‘familiar but surreal, nostalgic but completely new.’
Image Credit: Drew Vickers
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